About Us

Ali and Ava founded their eponymous fashion label in San Francisco 2019. The transition from designer muse to Creative Director of their own brand was a natural one, fuelled by a longtime obsession with fashion, a natural, meticulous attention to detail and an undeniable ability to influence. Today the brand is the unstoppable modern woman’s true wardrobe – versatile and wearable yet rooted in a distinctly luxury sensibility that ignites the imagination.

The collections are an adaptation of Ava’s own personal style, that intertwine with the ever-changing needs and desires of today’s women to result in a carefully curated edit of key pieces – expertly cut tailoring, dresses and creative – with signature features in the form of cutout with high-end finishing, unexpected colour palettes and premium materials.“Making women look and feel like the best versions of themselves is truly what brings us joy.

Fashion is so many things, inspiring, exciting, but ultimately it is incredibly rewarding.

Ava has won critical acclaim alongside multiple industry awards since they were students, including Excellent awards, Best Designs of the year and creative designer award at the Moda Fashion Awards.
The house developed through Alieva’s unique perspective, the brand created the dress and accessories they felt were missing from woman look — handmade solutions for the modern individual who lives life on-the-move and to the fullest.